War Paint Is Not Just Another Vacuous Trend.įar from it. Some day, modern men everywhere will say “How come it didn’t happen sooner?” Quite frankly, we can’t wait. Our purpose is to make it the accepted norm that men wear makeup, helping them to feel confident in their skin while giving them that confidence boost lots of men need. Our goal is to break down male make-up misconceptions, paint a new picture and open up doors - big ones. Now that we’ve got that straight, and you’re still with us, let’s move on! We are here to make waves, upset a few stereotypes, derail a few stigmas - and we won’t apologise for it. Let’s be upfront and honest from the start.
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